Across 12 tracked regions we observed a 9-point rise in sustainability-driven purchase intent, matched by a drop in confidence toward traditional media sources. Our analysts unpack the drivers behind each swing and how brands can respond.
- Climate resilience narratives overtook price-based messaging for the first time among Gen Z respondents.
- Trust in official health guidance rebounded sharply where community influencers were integrated into the campaign roll-out.
- Voter turnout intent dipped in two markets following disinformation spikes, highlighting the need for pre-bunking strategies.
Download the full report to compare shifts by demographic, or book a briefing with our research strategists.