Campaigns need a lab mindset. We outline four rapid experiments that reduce guesswork when narratives shift overnight.
- Message sprint: Launch three narrative variants to micro-segments and pivot in 72 hours.
- Debate pulse: Capture live reactions through our mixed-mode panel to model impact on swing voters.
- Trust pulse: Blend qualitative diaries with sentiment scraping to detect credibility slippage.
- Misinformation radar: Track rumor velocity and deploy validators before it peaks.
Each experiment plugs into Opinion Estonia dashboards, giving comms teams a real-time decision layer.